You finally got some visits to your site and you’re ecstatic. Those tips you’ve implemented from some high end digital marketing guru are finally paying off. Hundreds, if not thousands, of people are flooding your site.
You start thinking about that trip to Cancun, the car you’ve always wanted, a nice dress for the wife … We all got our priorities …
Then you open your email and you see …
A BIG ZERO
Yes. That’s one hell of a big ZERO. You’ve heard it right. Nil … None … Zilch … Nada …
How did this happen?
You got enough traffic, why isn’t anybody buying anything from you?
We’ve already talked how traffic generation can be a big problem, but it’s time to reveal the second biggest obstacle businesses face on daily basis.
You’re losing sales because …
Your Website Is Not Optimized To Convert
Don’t worry, this happens every day. Believe us we’ve seen it in real life. Businesses generating traffic from different sources, but they’re not making any sales. Visitors just come and go, with no activity on the site.
That’s because conversion optimization isn’t a simple process as it sounds.
Businesses lose sales because of badly optimized sites and don’t even try to hire someone with a solution. They just follow advices from “marketing gurus” and believe problems will solve on their own.
The truth is …
There’s No “Silver Bullet” Solution
Success in digital marketing isn’t built upon a “magic solution”. It’s supported and influenced by hundreds of little activities and tactics that paint the big picture.
The important question is:
Who are you reaching out to? Is it the baby on the picture above or you have someone else on mind?
Before you start generating content, changing your design, choosing the colors of your logo, working on your onsite SEO and most importantly thinking about making a sale …
You need to gather every bit of information about your target audience and create a detailed customer persona like this one:
Creating a customer persona is only the beginning. Once you know your target group it will be easier to create a digital marketing strategy that will generate qualified traffic from the right sources and help you convert this traffic into sales.
Only conversion minded marketing tactics make sales
There are literally millions of sources that can help you increase the amount of traffic you get to your website. You can do some SEO on your site, build tons of links, rank on Google as a result, be active in online communities … You name it! The tricky part is that, this traffic needs to be:
- Buying orientated
Believe us … this isn’t easy, but …
Just look at the work we’ve done for this orthodontist office, targeting one of the largest cities in Canada.
Nothing happens over night, but after you find something that works you stick with it.
To achieve this you need to rely on solid marketing tactics that will not only get you the traffic, but at the same time make that audience:
- Stay on your site
- Perceive you as a problem solver
- Start a conversation
- Make a purchase
- Become an advocate of your brand
We discovered and implemented dozens of ways of generating traffic and we’ve created bulletproof strategies around them, that worked for real life businesses. We’ve spent hundreds of hours working, so we can get to a point where we have a rinse and repeat method we can offer to our clients.
We Can Do The Same For You! Let’s Start With A:
The goal of offering you these services for free is to start a strong relationship with you and your business by showing you:
- The exact reasons why your competition is doing better than you
- Why you’re underachieving in your digital marketing efforts
After we’re done with this, we can start talking serious business and begin developing your executable digital marketing strategy.
If you’re still unsure how can we offer such a huge service for free, you can check the method behind the “madness” and learn more about our way of doing things by visiting our about section and going through the explanation of our pricing model or contact us directly at firstname.lastname@example.org with any questions you may have.