you don't know who your visitor isYou finally got some visits to your site and you’re ecstatic. Those tips you’ve implemented from some high end digital marketing guru are finally paying off. Hundreds, if not thousands, of people are flooding your site.

You start thinking about that trip to Cancun, the car you’ve always wanted, a nice dress for the wife … We all got our priorities …

Then you open your email and you see …

A BIG ZERO

Yes. That’s one hell of a big ZERO. You’ve heard it right. Nil … None … Zilch … Nada …

How did this happen?

You got enough traffic, why isn’t anybody buying anything from you?

We’ve already talked how traffic generation can be a big problem, but it’s time to reveal the second biggest obstacle businesses face on daily basis.

You’re losing sales because …

Your Website Is Not Optimized To Convert

Don’t worry, this happens every day. Believe us we’ve seen it in real life. Businesses generating traffic from different sources, but they’re not making any sales. Visitors just come and go, with no activity on the site.

That’s because conversion optimization isn’t a simple process as it sounds.

Businesses lose sales because of badly optimized sites and don’t even try to hire someone with a solution. They just follow advices from “marketing gurus” and believe problems will solve on their own.

They won’t!

The truth is …

There’s No “Silver Bullet” Solution

Success in digital marketing isn’t built upon a “magic solution”. It’s supported and influenced by hundreds of little activities and tactics that paint the big picture.

The important question is:

Who are you reaching out to? Is it the baby on the picture above or you have someone else on mind?

Before you start generating content, changing your design, choosing the colors of your logo, working on your onsite SEO and most importantly thinking about making a sale …

You need to gather every bit of information about your target audience and create a detailed customer persona like this one:

before you can increase sales volume you need to create a customer persona

You MUST have a perfect customer persona to generate qualified leads

Creating a customer persona is only the beginning. Once you know your target group it will be easier to create a digital marketing strategy that will generate qualified traffic from the right sources and help you convert this traffic into sales.

Because…

Only conversion minded marketing tactics make sales

There are literally millions of sources that can help you increase the amount of traffic you get to your website. You can do some SEO on your site, build tons of links, rank on Google as a result, be active in online communities … You name it! The tricky part is that, this traffic needs to be:

  • Qualified
  • Buying orientated
  • Repeatable

Believe us … this isn’t easy, but …

Just look at the work we’ve done for this orthodontist office, targeting one of the largest cities in Canada.

Nothing happens over night, but after you find something that works you stick with it.

To achieve this you need to rely on solid marketing tactics that will not only get you the traffic, but at the same time make that audience:

  • Stay on your site
  • Perceive you as a problem solver
  • Start a conversation
  • Make a purchase
  • Become an advocate of your brand

We discovered and implemented dozens of ways of generating traffic and we’ve created bulletproof strategies around them, that worked for real life businesses. We’ve spent hundreds of hours working, so we can get to a point where we have a rinse and repeat method we can offer to our clients.

We Can Do The Same For You! Let’s Start With A:

See how you can improve your site and get MORE LEADS RIGHT NOW!

Just click on the button and you'll receive all the reasons why your site is underperforming online in your inbox. Here's what's included:

Speed Test
Why your site loads slowly and how this affects your rankings on Google, alongside with advices and actionable tactics you can use right away. You cover multiple regions? Not a problem, we’ll check all of them individually!
Code Analysis
Every page has issues with its source code. We’re here to help you point out these mistakes and give you an advice or whether you need to make any changes and how will this affect your website overall.
Conversion Optimization
You can have the best piece of content on your landing page, but if there are no clear Call To Action buttons and your copy is outdated without any value adding proposition you’ll be stuck.
Website Structure
Whether your URL structure is setup right and you’re all good with your Title Tags, Description Tags and some other little stuff that can make all the difference. One of the most important things we talk about here is your Schema Markup or the way Google reads your website and shows it on the SERPs.
Image Optimization
Your images need to have an Alt tags and be saved properly. Besides this we’ll analyze the size of the images you’re using as well as any keyword placement opportunities you haven’t employed.
Content Analysis
What’s the vocabulary of the content on your website and are there any keyword mentions. Most used words on the page and if any of them is wrapped in Header tags.
Copy Analysis
Will your copy convert? The big dilemma. We’ll analyze what elements you have in your content and whether the very structure is suitable for higher rankings.

The goal of offering you these services for free is to start a strong relationship with you and your business by showing you:

  • The exact reasons why your competition is doing better than you
  • Why you’re underachieving in your digital marketing efforts

After we’re done with this, we can start talking serious business and begin developing your executable digital marketing strategy.

If you’re still unsure how can we offer such a huge service for free, you can check the method behind the “madness” and learn more about our way of doing things by visiting our about section and going through the explanation of our pricing model or contact us directly at contact@pulldigitalmarketing.com with any questions you may have.

Contact Us

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